Sabian Launches HHX Cymbal Series with "Tone Projection"
March 12, 2001SABIAN Limited is pleased to introduce HHX. Supported by the most extensive promotion
campaign ever mounted by the cymbal company, HHX is a new series of professional
cymbals featuring "Tone Projection", an exclusive performance-enhancing feature that
delivers musically rich hand hammered tone with the added benefit of advanced
projection. HHX is a full range of cymbals designed for today's music.
"HHX has the X-factor", said SABIAN VP Sales and Marketing David Via. "This innovative
concept boosts the performance effectiveness of HHX by increasing its projection and
presence through surrounding music. While the lower tones of traditional hand hammered
cymbals blend into the music, HHX delivers those tones with greater focus in a higher,
more penetrating range so the tone gets through the music. This unique balance of tone
and projection makes HHX ideal for all styles of today's music, from Funk and the Blues to
Pop, Country, R 'n' B and Rock."
Individually hand crafted from premium B20 SABIAN bronze, HHX is heavily hammered.
Super-size hammer marks across the bow and bell produce shimmering tonal color and
simmering, penetrating bite with a touch of semi-dry darkness. High profile shaping raises
the pitch of the sound for increased projection. This series is dominated by Natural Finish
cymbals featuring raw, unlathed bells.
Adds Via, "As many players have discovered with our Hand Hammered Raw Bell Dry Ride
and Signature Saturation Crash, an unlathed bell increases the focus of the response, for
solid definition and improved projection. This coupled with the Natural Finish, which
preserves the depths of the tonal grooves and delivers full-bodied sounds make these
cymbals ideal for today's players. HHX has been road-tested by some of today's top
players including Tom Brechtlein with Robben Ford, Jose Pasillas with Incubus, Jarod
Barnes with Dru Hill, and Mike Wengren with Disturbed and the response has been literally
amazing. HHX is a cymbal drummers want to play."
In addition to a roster including Studio, Stage, and Power models, HHX will assimilate a
small selection of models originally introduced to the company's Hand Hammered series.
These cymbals, including Manhattan models, Groove Hats, and the Fierce Crash (now
renamed HHXtreme Crash) have already established themselves as best-sellers.
Concludes Via, "HHX will be the biggest product launch initiative in SABIAN's history. This
is an outstanding product and we will be giving it maximum support at every level. Based
upon the incredible success of our other X-factor cymbals, AAX and PRO Sonix, we have
every confidence in this great new product."
Consumer promotion of HHX commences immediately with a 3-page feature in the
SABIAN 2001 NewBeat Catalog (with increased FREE global distribution of 300,000
copies), gatefold adverts in key percussion publications, POP support, and heavy
advertising presence in all major percussion magazines and key consumer titles. For more information, visit their web site at www.sabian.com. |
