Parker Guitars Expands Product Line
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NiteFly M
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P-38
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P-44
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September 13, 2002
Among the more significant changes at
Parker Guitars in 2002, has been the expansion of the Parker Guitar line.
Previously known for the high-end Fly model, Parker has updated
the NiteFly line and added the P-Series models.
"These new lines allow us to offer our customer a more diverse selection,"
declares Parker Guitars' Executive Vice President, Norm Fitton. "They have
been one of the keys to our growth in 2002. Dealers are now able to offer
customers a range of Parker Guitars, from the P-38 Standard at $749 list, to
the Parker Fly Supreme at $5,111. This has enabled us to open more dealers
and get Parker Guitars in the hands of players who previously could not
afford a Parker."
Before the introduction of the P-Series and
expansion of the NiteFly lineup, the average retail price of a Parker was
$3000. The updating and expansion of the U.S.-made NiteFly line offers
players many of the features of the high-end Fly guitars, with a retail
price about half that of the Fly models. The four NiteFly models include the
NiteFly-SA ($1,611 list), NiteFly-M ($1,499 list), NiteFly-P ($1,499 list)
and the NiteFly-SA Standard ($1,444 list). All NiteFly models feature
Sperzel tuners, stainless steel frets, carbon fiber fingerboard, DiMarzio
pickup and Fishman piezo, mahogany neck and solid wood body. All NiteFly
models come with a heavy-duty gig bag.
The Parker P-Series guitars -- the P-38, P-40 and P-38 Standard, each
featuring an ash body and maple neck -- are now the most affordable guitars
in the Parker line. All 3 models include one humbucking and two single-coil
custom wound Parker alnico magnetic pickups, and Wilkinson licensed vibrato
with a Fishman active piezo pickup preamp/mixer system (the P-38 Standard is
the non-piezo model with pickguard). The latest addition to the P-Series
line is the P-44 ($1,149 list), which offers a Flamed Maple top, a solid
Mahogany body, a Maple bolt-on neck and a Rosewood fingerboard. The P-44 has
quickly become a favorite in the P-Series line, offering chrome pick-up
covers and knobs, plus Grover locking tuners. All P-Series models also
include a gig bag.
"Many people don't know you can get a Parker for under $2000," explains
Parker CEO Drew Hannah. "The P-Series and NiteFly lines offer top of the
line Parker electronics and craftsmanship at a very affordable price."
For more information, visit their web site at www.parkerguitars.com. |
