Yamaha Introduces PSR230 and PSR330 General MIDI Keyboards
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| PSR330 Keyboard |
July 11, 1997
Yamaha Corporation of America, Audio, Guitar & Synthesizer Division, continues its leadership position in the portable keyboard market with the introduction of the new PSR230 and 330 portable keyboards at Summer NAMM. The new models are expected to retail for under $500 and ship third quarter 1997.
"These new keyboards are of a quality and value that could only be produced by Yamaha," states Jim Presley, marketing manager, Yamaha Corporation of America, Audio, Guitar & Synthesizer Division, Portable Keyboard Department. "We believe that the PSR230 and 330, along with the full new Yamaha portable keyboard line, represent the finest keyboard values of any keyboards available anywhere. The volume of portable keyboards produced by Yamaha, combined with more than 100 years of keyboard building/design heritage, adding world leadership in both computer and music technologies, make it all possible."
Both models are full-size, stereo, General MIDI (GM) keyboards. Professional features include 61 full-size, touch-sensitive keys, Yamaha-exclusive Advanced Wave Memory (AWM) tone generation technology, and icon-based displays. In addition, the units benefit from years of Yamaha experience with the most advanced and musically correct auto accompaniment system in the business. The system includes "music minus one," which allows the removal of the melody line for beginners who wish to tackle the right hand first, and still sound great. This feature is great for the vocalist who may like to sing karaoke style.
The PSR230 and 330 can be operated with batteries or with an external power supply. Both have MIDI in and out connectors, making them ready for computer applications and communications with other MIDI gear. To make piano voices complete, a back panel connector exists for a sustain pedal.
Yamaha exclusive technology includes the Yamaha Music Cartridge System, which enables the user to add both styles and songs to the keyboards without the need for a computer or external device. There is a complete library of music cartridges, featuring songs from artists such as the Beatles and Sting, among others. The cartridge system allows for expandability at a price point never before possible.
The PSR230 includes Yamaha Guide Lamp technology at an unbeatable price. The guide lamp system shows the user which note to play and when by a small lighted indicator located above each key. It also enables a non-player to play music right away. The keyboard has 100 panel voices plus the GM voice set, a complete drum kit, complemented by 100 styles, 28-note polyphony, reverb and chorus, a three-track sequencer, and much more.
The PSR330 replaces the very successful PSR320, with improvements including a larger, back-lit display available for the first time at this price point. Add to that over 250 outstanding voices, 32- note polyphony, 100 styles, advanced DSP effects, and a greatly enhanced five-track sequencer. A new "repeat" function (great for practice) and the new Yamaha EOS (Easy Operating System) is also included. EOS represents a major step forward in simplified operations of what was once complex. Where functions like recording once took multiple steps, EOS has reduced the task to one-button simplicity. In addition, the entire interface has been completely redesigned, taking the keyboards to a new level of user-friendliness.
The new Yamaha PSR230 and PSR330 portable keyboards complete the line of new models being introduced at Summer NAMM which include the PSR530, PSR630, PSR730, and PSR8000. For more information, visit their web site at www.yamaha.com. |
