EMU and ENSONIQ MergeTwo of the strongest names in music industry join forces July 10, 1998EMU of Scotts Valley, CA has announced that as of July 6, 1998, they have officially joined forces with ENSONIQ Corp. of Malvern, PA. The combined organizations will now be doing business as EMU-ENSONIQ--a merger between two of the strongest names in the music business. EMU-ENSONIQ's approach will be to merge both EMU and ENSONIQ's unique capabilities into one very competitive and powerful company. The ultimate objective being to offer products that leverage the unique perspectives of both EMU and ENSONIQ and to streamline operations into a single, highly effective, creative, responsive, and competitive business unit.
Dave Bristow, Vice-President of Marketing for EMU-ENSONIQ, states, "By combining forces the new company will enjoy a larger collective customer base and a broader product range." He continues, "This means that we can now apply the- best of our joint technologies over more products. And with our new sales and marketing efforts we can ensure that all customers, new and old, EMU and ENSONIQ, can benefit."
EMU-ENSONIQ looks forward to building on the strong, successful relationships that both EMU and ENSONIQ enjoy with their existing customers. Because of this, EMU-ENSONIQ will continue to offer audio and music products, with different features and prices, under separate brand names. In addition, EMU-ENSONIQs Engineering, Production, Sales, and Marketing teams have started sharing technologies and concepts and the results of these creative collaborations will start to appear in the marketplace early next year.
Carl Bader, Vice-President of ENSONIQ Musical Products, says, "Our new Company, EMU-ENSONIQ will be a dynamic force in the marketplace, leveraging the strengths and experience which both firms have acquired in their history as innovators in the electronic music field." Emu-Ensoniq's new website is at http://www.emu-ensoniq.com.
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