Peavey Forms Strategic Alliance With World-Renowned
Guitar And Pickup Designer Bill Lawrence
January 28, 1999Peavey Electronics Corporation is pleased to announce a strategic
alliance with Bill Lawrence. Continuing his quest for global growth, Hartley
Peavey, founder and CEO of Peavey Electronics, has enlisted the knowledge of
legendary guitar and pickup designer, Bill Lawrence to assist in the design
and manufacture of guitars, basses, pickups, and related accessory items.
Having just completed an extensive four-year research project, Lawrence discovered
what many thought impossible--"a revolutionary new system that marks a
milestone in the history of pickups," said German-based magazine Guitar
and Bass. Lawrence's exclusive new pickup innovation has been recently patented
and will only be available on Peavey guitars and basses.
"Peavey was the first manufacturer in the music industry to utilize computerized
production techniques to provide consumers with precision products at fair and
reasonable prices," said Hartley Peavey. "The alliance with Bill Lawrence
Guitar yet another step we're taking to set new trends in the music industry...
and it won't be the last." Peavey also said that his company is dedicated
to improving the state of the art in guitars instead of trying to reinvent the
past. For more information, visit Peavey at http://www.peavey.com/ | 
