Yamaha Guitars Takes Players "Beyond Tone" Online, Interactive Newsletter Launched April 28, 2002
Yamaha Corporation of America, Pro Audio and Combo Division, Guitar Products, has launched a quarterly online newsletter entitled "Beyond Tone."
Targeted to guitar and bass players of all ages, Beyond Tone integrates an interactive style design with an emphasis on today's cutting-edge musical styles.
"Beyond Tone enhances Yamaha's web presence and takes the traditional newsletter to a new level," states Gary Cook, Guitar product manager. "Many musicians are also active web users, and our goal is to provide those consumers with an inside, interactive look at all that is Yamaha Guitars."
Features include news, artist profiles, product spotlights, lessons from world-class artists, tech tips, and "behind the scenes" information about artists currently in the studio or on tour. Visitors may also listen to MP3 and watch Real Video files of featured artists, lessons and products. Beyond Tone may be viewed at: www.yamaha.com/guitars/beyondtone/vol01/index.html.
For more information, visit their web site at www.yamaha.com. |
